Learning his craft in 1988
Chris “In The Mix” Mercado is a vanguard in the media industry, an award-winning producer, and a recognized thought leader whose innovative contributions have shaped the landscape of urban radio and content creation. With a distinguished career that spans over two decades, Chris has been at the helm of audio production for Emmis New York’s operation, orchestrating compelling content that reached over 2.5 million weekly listeners. His expertise is not just in creating engaging stories but also in understanding and aligning with business goals, ensuring that every project not only resonates with the audience but also achieves strategic objectives. He has worked with and produced content for A-List stars from The Notorious B.I.G. to Whitney Houston, J-Lo, Mariah Carey, Jonas Brothers, Maluma, and many more.
Chris lecturing at Howard University
At Amazon Music and Amazon Ads, Chris has demonstrated exceptional leadership and vision, driving projects to unprecedented success with his adept project management skills. As a Senior Content Producer, he’s been instrumental in revitalizing genre stations and enhancing user experience through data-driven, culturally attuned, and creatively robust concepts.
Chris is not only a master of his craft but also a mentor, sharing his rich knowledge as a former instructor at The New School University. His remarkable journey has included rigorous training, evident in his Black Belt in Ninjutsu and his distinction as one of the few to graduate from a challenging mind-body conditioning boot camp for civilians led by Navy SEALs.
His prowess in team leadership is evident in his direction of a team of producers overseeing a $30M+ portfolio, where he not only produced award-winning content but also fostered cross-functional collaboration that maintained synergy across departments. He has a talent for identifying untapped opportunities and developing strategic plans that lead to groundbreaking sales sponsorships and partnerships.
Chris’s career is punctuated by his ability to weave narratives that captivate and engage. His storytelling prowess and innovative content creation have been pivotal in developing sponsored promotional content that not only tell a story but also drives branding and sales.
This industry luminary continues to set the bar high, leveraging his unique blend of creative artistry, strategic insight, and a forward-thinking mindset to inspire those around him and shape the future of media.